At its peak the Quartz Crisis reduced the number of Swiss watchmakers from 1600 to 600, and enabled Japan take over the lead in watchmaking – Clayton Christenson’s “The Innovator’s Dilemma” was playing out a full 20 years before its publication. Both in the crisis and their subsequent recovery, there
Evelina Hristozova of Tibaldi talks pens, pandemics and posterity… Evelina Hristozova is the spirit that is propelling the legacy brand Tibaldi as it reinvents itself, seeking to keep its date with eternity. With her deep understanding of the consumer’s psyche and the intricacies involved in transforming a brand into
Pen World – there is only one God in the world of niche lifestyle magazines that deal with writing instruments and Nicky Pessaroff is His prophet. For the last three decades, the Pen World has highlighted the finer nuances of writing, featuring everything pens – new and vintage at all
William Penn – combining convenience with great experience Nikhil Ranjan, the young and dynamic Managing Director of William Penn is credited with creating, almost single handed, the e-commerce space for fountain pens and all related accessories in India, that too with multiple brick and mortar stores across different cities. A prime
